Your privacy is important to us. This Privacy Policy explains what personal data line88 collects, how it is used, who it may be shared with, and the rights you have in respect of your personal information.
line88 ("Company", "We", "Us", "Our") is committed to protecting and respecting the privacy of all individuals ("User", "Member", "Your") who access or use the online sports betting and casino platform available at line88.click and its associated subdomains and mobile-optimised versions (collectively, the "Platform" or "Services").
This Privacy Policy ("Policy") sets out, in clear and accessible terms, the categories of personal data we collect from or about you, the purposes for which that data is processed, the legal basis on which processing is conducted, the parties with whom data may be shared, and the rights available to you in relation to your personal information.
This Policy applies to all Members registered on the line88 platform, including players based in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and across Malaysia, as well as to visitors who browse the Platform without registering an account.
By registering an account, using the Services, or otherwise interacting with the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree to the terms of this Policy, you must not use the Platform.
For the purposes of this Privacy Policy, the following terms shall carry the meanings set out below:
The categories of personal data we may collect, depending on how you interact with the Platform, are set out in the table below. Collection is limited to what is reasonably necessary for the purposes identified in Section 5 of this Policy.
| Category | Examples | Mandatory? |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, MyKad / passport / driver's licence number | Yes (KYC) |
| Contact Data | Email address, mobile phone number, residential address (city, state, postcode) | Yes |
| Financial Data | Payment method details (e-wallet IDs, bank account names), transaction history, deposit and withdrawal amounts in MYR | Yes |
| Account Data | Username, hashed password, account registration date, account status, bonus claim history | Yes |
| Usage Data | Betting history, game play records, session duration, pages visited, features used, search queries within the Platform | Automatic |
| Technical Data | IP address, device type, operating system, browser type and version, time zone, geolocation (country/region level) | Automatic |
| Communications Data | Content of live chat transcripts, support email correspondence, feedback submissions | Where applicable |
We collect personal data through the following channels:
We process your personal data only for specific, legitimate purposes. The table below identifies the primary purposes of processing and the legal basis applicable to each:
| Purpose | Legal Basis |
|---|---|
| Account creation, maintenance, and authentication | Performance of contract; Legitimate interests |
| Identity verification (KYC) and age verification (21+) | Legal obligation; Legitimate interests |
| Processing deposits and withdrawals in MYR | Performance of contract |
| Fraud prevention and AML compliance | Legal obligation; Legitimate interests |
| Customer support and complaint handling | Performance of contract; Legitimate interests |
| Responsible gambling monitoring and self-exclusion management | Legal obligation; Legitimate interests |
| Service improvement, analytics, and platform optimisation | Legitimate interests |
| Promotional communications (where opted in) | Consent |
| Legal and regulatory compliance and record-keeping | Legal obligation |
line88 does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual safeguards:
As an internationally licensed online gaming platform, line88 may transfer your personal data to servers or service providers located outside Malaysia. Such transfers may occur in connection with cloud infrastructure hosting, KYC verification services, payment gateway processing, or our licensing obligations.
Where personal data is transferred to jurisdictions outside Malaysia, we take steps to ensure that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this Policy. These safeguards may include contractual clauses binding recipient parties to data protection obligations, or reliance on adequacy decisions applicable to the receiving jurisdiction.
By using the line88 Platform, you acknowledge and consent to the transfer of your personal data to servers and service providers located in other countries as necessary to deliver the Services described in this Policy.
We retain your personal data only for as long as is necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law or our international licensing obligations.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to any identifiable individual.
line88 uses cookies and similar tracking technologies to operate the Platform, enhance your experience, and gather analytics data to improve our Services. The categories of cookies we deploy are described below:
Most web browsers allow you to control cookie behaviour through your browser settings. Disabling certain categories of cookies may affect the functionality of the Platform. By continuing to use the Platform without adjusting your browser settings, you consent to our use of cookies as described in this Policy.
Subject to applicable law and our licensing obligations (which may, in certain circumstances, require us to retain data notwithstanding a deletion request), you have the following rights in relation to your personal data held by line88:
line88 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction.
While we employ robust security measures, no online system can guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying us immediately of any suspected unauthorised access to your line88 account.
The line88 Platform is strictly for adults aged21 years and above. We do not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory component of the registration and KYC process.
If we become aware that personal data has been collected from an individual below the age of 21, we will take immediate steps to delete that data and close the associated account. Any funds deposited by an underage user will be returned in accordance with our responsible gambling policies.
line88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our Services. The date of the most recent revision is indicated at the top of this page under "Last Updated".
Where material changes are made to this Policy, we will use reasonable efforts to notify registered Members via the email address associated with their account or via a prominent notice on the Platform before the changes take effect. We encourage you to review this Policy periodically to remain informed of how we handle your personal data.
Your continued use of the line88 Platform following the posting of an updated Privacy Policy constitutes your acceptance of the amended terms.
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by line88, please contact us through the channels set out below. We are committed to responding to all privacy-related enquiries promptly and transparently.
We serve players across Malaysia — from Kuala Lumpur and Petaling Jaya to Johor Bahru, Penang, and Shah Alam — and we are dedicated to ensuring that every player's privacy is protected and that all enquiries receive a thoughtful, professional response.
These are the core data protection rights available to you as a line88 member. To exercise any of them, contact [email protected].
Request a full copy of the personal data we hold about you, including the purposes of processing and who we've shared it with.
Ask us to correct any personal data that is inaccurate or out of date — for example, a new address in Kuala Lumpur or an updated phone number.
Request deletion of your personal data where it is no longer needed for the purpose collected, subject to our legal retention obligations.
Ask us to limit how we process your data in specific circumstances, such as while you contest the accuracy of certain information.
Receive your personal data in a structured, machine-readable format where processing is based on consent or contractual necessity.
Object to processing based on legitimate interests, including marketing communications. Marketing objections are honoured immediately upon request.
We do not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your data is used only to deliver and improve our Services.
All data transmitted between your device and our servers is protected by 256-bit SSL encryption. Sensitive stored data uses AES-256 encryption at rest.
Internal access to your data is limited to personnel who genuinely need it. All staff with data access are trained in data protection and bound by confidentiality obligations.
We keep your data only as long as needed — for legal compliance, dispute resolution, or service delivery. Once retention periods expire, data is securely deleted or anonymised.
In the event of a material security incident affecting your data, we will notify you promptly, explain the nature of the breach, and outline the steps we have taken to mitigate harm.
This Privacy Policy is written in plain, accessible English. We update it when practices change and notify Members of material changes before they take effect.
If you have questions about how line88 handles your data, want to exercise a data right, or need to update your privacy preferences, our support team is available around the clock.